Pros & Cons......CDU Exhibition 2010

Groups	Pros	Cons
CDU	Exhibition in University premises will open the prospective for marketing and publicity	Invitation to political will effect popularity and target of the exhibition
	CDU will get an opportunity to expose its diversity in various field	Catering will create hassle for the management
Sponsor	Sponsor will get new venture for their prospective client	Might be wrong place to convey massage
	Direct marketing opportunity with both clients and competitor will be created	Conflict might arise in between different sponsors
Student	Student will get opportunity to create platform with their talent for future career	Lack of expertise of the students might affect the overall exhibition
	Tradition of innovation and creative teamwork will be established by the student for the students	Equal enthusiasm might lack in following days to conduct same kind of exhibition

About IDEO

IDEO
–What type of organization is IDEO?

IDEO is design and innovation consultancy firm based in Palo Alto, California, USA. This organization helps design innovative products, services, environments, digital experiences and helps companies build cultures of innovation. IDEO’s renowned multidisciplinary culture and process of innovation have given rise to the apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the palm V, the soft handled Gripper toothbrush for Oral-B, Hi-Tec Medical equipment, 25 foot mechanical whale for film “Free Willy”, smith sky gaggles, Nike Sunglasses, NEC computer screen, and hundreds of other standard-setting design.

–What are the different processes they employ in design research?

 

IDEO’s members are experts in the process of design. Inspiration, Ideation and Implementation are the major process IDEO’s employ on design process. Basic guidelines for the innovative design output are:

1. One conversation at a time,

2. Stay focus on topic,

3. Encourage wild ideas,

4. Differ judgments build on the ideas of others.

–How did they define the range and scope of the problem?

The range and scope of the problem IDEO defines by following concept,

1. Open mind

2. Hours and hours of hard work

3. Teamwork