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Tuesday, August 3, 2010

About IDEO

IDEO
–What type of organization is IDEO?


IDEO is design and innovation consultancy firm based in Palo Alto, California, USA. This organization helps design innovative products, services, environments, digital experiences and helps companies build cultures of innovation. IDEO’s renowned multidisciplinary culture and process of innovation have given rise to the apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the palm V, the soft handled Gripper toothbrush for Oral-B, Hi-Tec Medical equipment, 25 foot mechanical whale for film “Free Willy”, smith sky gaggles, Nike Sunglasses, NEC computer screen, and hundreds of other standard-setting design.

–What are the different processes they employ in design research?
 
IDEO’s members are experts in the process of design. Inspiration, Ideation and Implementation are the major process IDEO’s employ on design process. Basic guidelines for the innovative design output are:
1. One conversation at a time,
2. Stay focus on topic,
3. Encourage wild ideas,
4. Differ judgments build on the ideas of others.

–How did they define the range and scope of the problem?

The range and scope of the problem IDEO defines by following concept,
1. Open mind
2. Hours and hours of hard work
3. Teamwork 



2 comments:

  1. I love the new format Nitesh. The look of the blog and the info in it is great! The idea is that this should be a space where you can add all sorts of content and reflect and add to it as desired.

    I think the IDEO presentation really sparked some enthusiasm amongst the students. Great to see!

    Peter.

    ReplyDelete
  2. Thank you very much for your time and valuable suggestions.

    ReplyDelete